This video features host Marc Cunningham’s conversation with Paul King, Chief Client Officer at myMatrixx, which took place at this year’s RIMS RISKWORLD2024 conference. Paul covers all things Pharmacy Benefit Management (PBM), from implementation to challenges to benefits. In this video, they discuss: How clinical edits fit into the PBM process; The concept of benefit neutrality and treating whole-person health; and Using virtual healthcare platforms in managing conditions like COPD, asthma, and obesity.