Highmark Health, Mass General Brigham Health Plan, SCAN, and TytoCare leaders discuss strategies for creating innovative, high-impact healthcare products. They discuss:
* How traditional health plans are rethinking product design in the face of growing competition from direct-to-consumer models
* Strategies for creating more personalized, flexible, and transparent offerings that resonate with today’s healthcare consumers
* The role of data, technology, and innovation in modernizing health insurance products
* Real-world success stories from leading organizations who are successfully navigating this evolving market