American Medical Association via YouTube: What is direct-to-employer contracting in health care? What are value-based care examples? What are innovative care models? Jerry Finkel, MD, senior vice president and chief primary health officer at Henry Ford Health, discusses an innovative value-based care program between General Motors and Henry Ford Health that allows GM employees and their families to receive customized health care directly from Henry Ford Health, bypassing traditional insurance models. Dr. Finkel highlights the benefits of this direct arrangement, including enhanced quality of care, cost savings, and a concierge service for easier navigation of the health care system. American Medical Association CXO Todd Unger hosts.