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Perspectives on a selected key
topic December/January 2019 |
hat
healthcare trend(s) for 2019 did most people not see coming a
couple of years ago?” |
Lindsay R. Resnick
Executive Vice President Wunderman Health |
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Healthcare’s ‘innovation index’ is off the charts. The
variety and velocity of innovation sweeping across the
healthcare landscape is unprecedented. Often categorized
under ‘digital health’ with companies or solutions labeled
HlthTech, MedTech, FinTech or InsurTech, we are seeking a
broad range of innovative approaches to: reduce health
expenditures, improve quality of life, introduce
infrastructure efficiencies, increase individual
productivity, manage chronic conditions, and extend life
expectancy.
Both startups and established companies
alike are seeking to leverage technology to empower
consumers. Investment in digital health startups surged in
2018, hitting $6.8 billion by the end of the third quarter,
already surpassing 2017's yearlong total of $5.7 billion.
Innovators are breaking down barriers with wearables,
blockchain, artificial intelligence/AI, ‘Big Data’, Internet
of Things, augmented and virtual reality, voice technology,
and precision medicine.
Consumers are adopting and
using technology to take ownership of their health, making
it easier to self-diagnose a condition or symptom, change a
health habit or behavior to reach a goal, enable compliance
with a course of treatment, and interact with their
community of care providers. They’re seeing the value of
‘innovation with a purpose’ – solutions that empower,
inform, instruct, track, guide, or remind healthcare
consumers.
For healthcare companies, innovation isn’t
just a substitute for a brand narrative or value
proposition, it’s a means to an end. Led by entrepreneurs
and risk-takers these companies are making stunning advances
in cancer, diabetes, Alzheimer’s, population health, and
wellness. Simply stating ’we are an innovative company’
won’t cut it. The storyline has to read…we are an innovative
company that delivers value to our customers, improves
health outcomes and does it in a way that changes the way
health care is delivered.
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Mark Lutes
Chair of the firm’s Board of Directors
Epstein, Becker & Green |
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Two trends that many people either “did not see coming” or
“severely under-estimated” have been: 1) the rise of
consumerism; and 2) the pervasiveness of inpatient
alternatives.
First, during this Holiday season,
when we are staying away from the Mall and instead enjoying
the fruits of Amazon Prime and internet/on-line shopping
generally, it is dawning on us that a material part of our
health care spend might migrate to the web. As we watch gen
X, Gen y, millennials and others embrace on-line consults
and tele-visits, we realize that we likely have been
underestimating the paradigm shift that the internet poses
for health care delivery and spending.
Second, many
of us severely underestimated the percentage of procedures
that would migrate to non-acute/ambulatory settings. This
trend is supported by clinical and technological advances.
Minimally invasive surgical procedures and new anesthesia
techniques allow patients to return home sooner. Moreover
patients are beginning to prefer these settings — in part
due to convenience but also due to concerns with the
potential for hospital acquired infections. The convergence
has become complete as physician groups have recognized
opportunities to offer payors, as well as the consumer
burdened by a high deductible benefit design, an attractive
ASC and other alternative site.
In each case, there
were, of course, “plenty of clues” for us even years ago.
However, as is often the case with technological evolution,
the pace of change has accelerated and our recognition of
its profound financial and competitive impacts has been slow
in coming.
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Steve Weylandt
Managing
Director BDC Advisors |
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A recent New England Journal of Medicine article
commented that the U.S. health care market’s future was
“muddier” now than at any time in the past few decades.
Fitch Ratings and Moody’s have already provided a negative
hospital sector outlook given providers' ongoing focus on
operational, clinical and transformational initiatives,
depressed commercial rate increases, and less financial
support from the government. As a result, we expect
continued-belt tightening in 2019, stronger players to
continue growing their footprints, and weaker ones to come in
out of the cold. But just when the November election results
indicated: “Repeal and Replace” might be finally dead, along
comes the Texas vs. HHS decision and rules the entire ACA
unconstitutional. While the decision will be appealed, its
impact on the market will be unsettling, and may force the
newly divided Congress to take action to preserve popular
ACA provisions such as protections for preexisting
conditions, Medicaid expansion, and others. But despite the
market uncertainty, there are a few trends that have
recently come into focus which may have more importance in
2019 than expected. These are:
Trend #1:
Payer Growth Strategies Will Increasingly Impact the
Provider Market for Physician and Non-Acute Care Services
with Ongoing Disruption of the Ambulatory Market
Payers are struggling just as hard as providers
to maintain margins, but they haven’t got as much attention.
When the Affordable Care Act’s passage established an
annual minimum of 80% for small group insurance plans, and
85% for large group insurance plans, it took a lot of profit
out of the market. Insurers with MLRs below the ACA
minimums lost over a billion in margins they had repay to
consumers, causing them to scramble to add quality
improvement expenses to the incurred claims amount of the
numerator of their medical loss ratio calculations. This
also led to new payer growth strategies, which has included
acquisition of physician groups and direct-to-consumer
strategies to influence their utilization non-acute
services. For example, payers like United are adding new Per
Occurrence Deductibles (POD) of around $500 when patients
have services in a hospital setting rather than a less costly
community-based setting, thereby encouraging consumers to
shop, and hospitals to become more price transparent and
focus on quality.
With the closing of the $4.9
billion DaVita Medical Groups deal, United’s Optum division
will employ over 40,000 physicians, almost twice as many as
Kaiser. The $69 billion Aetna/CVS deal, and the Cigna $67
billion Express Scripts acquisition will take additional
bites from the non-acute ambulatory care market.
Theoretically at least, as insurers expand their share of
the physician market payers will be in a better position to
determine where specialty services are delivered, and what
hospitals are utilized as value-based contracting partners.
These incursions will in turn motivate providers to focus on
developing their own “magnet physician enterprise”
strategies, by adding scale to their physician foot print,
and maintaining a “must be included” position in payer
contract networks.
Trend # 2: “Curating” an
Effective Value-based Contracting Organization Will Become
an Ongoing Provider Priority.
The healthcare
market appears to have passed the point of no return on
value-based contracting. If it wasn’t clear that value-based
contracting could work before, recent analysis from several
sources indicates that ACO/CINs in the MSSP and commercial
gain-sharing contracts have a three to five year learning
curve, after which many do become profitable. Since
commercial plans are positioning themselves to further commercial insurance payments, providers will need to move
over a period of time to greater risk sharing. “Curating”
their clinical network around cost effective physicians will
be necessary to achieve a “must be included” position in
value-based commercial contracts.
Trend # 3.
Large Employers Will Disrupt the Healthcare Delivery and
Financing System By Directly Supporting New Models of Care.
Large employers are increasingly frustrated by the
failure of traditional cost-sharing mechanisms and will
increasingly take a more activist stance in 2019, in
seeking ways to rein in costs and improve their employees’
health. A recent survey by the National Business Group on
Health indicated that about half of large employers plan to
drive changes by contracting directly with providers, or
through their health plans, leveraging digital solutions, or
both. The focus on virtual telehealth services will be the
top healthcare initiative for most corporations, but was
barely on their radar a few years ago.
Trend # 4:
Provider Venture Capital Investing Will Drive an Expansion
of Innovation in the Acute and Non-Acute Care Markets.
In the past few years there has been a rapid
expansion of hospital venture capital investing--- a new
field of dreams for many providers. A few healthcare
providers such as Ascension, the Mayo and Cleveland Clinics,
Dignity Health, and Partners in Boston have had venture
capital programs that have launched scores of new companies
in the healthcare market. Now most large systems have
venture capital arms and more small and mid-sized providers
are scrambling to become part of the action. A recent BDC
survey indicated that the number of providers with venture
capital programs doubled between 2016 and 2018, with
providers investing as funds or with teams managing
off-balance sheet investments. Health system make good
investment partners since they share similar objectives and
rarely if ever invest alone.
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