Hopkins Business of Health Initiative via YouTube: Expert panelists Andy Higgins, VP of Product Development at Clever Care, Sachin Jai, MD, MBA, FACP, CEO of SCAN Health Plan, Mark Meiselbach, PhD, Assistant Professor, Johns Hopkins University Bloomberg School of Public Health, and Casey Schwarz, Senior Counsel, Medicare Rights Center dive into the growth of Medicare Advantage plans and discuss how insurers are designing plans for specific population segments. In particular, insurers are increasingly offering plans designed to meet the healthcare needs of historically underserved populations, such as Asian Americans, LGBTQ+ people, and US veterans. This discussion occurred with major innovators and policy experts in this space, as they explained the motivations for offering these plans, strategies for meeting the needs of underserved populations, and challenges.